In the 1930’s, Theodor Adorno fled Nazi Germany. In America, he studied the Authoritarian Personality. On YouTube, he’s the object of study in a massive conspiracy theory that many have tried (and failed) to debunk.
Chapter two in the new ToE Failure miniseries.
Adorno Changed My Life
In 2009, film student Georg Bach made a documentary out of user-generated content solicited from members of a Facebook group called Adorno Changed My Life.
We wonder where people would go today to talk about Adorno.
Adorno Destroyed My Country
On YouTube, Adorno is a central figure in the Cultural Marxism conspiracy theory. In 2010, Martin Jay published an essay in the journal Salamagundai called Dialectic of Counter-Enlightenment: The Frankfurt School as Scapegoat of the Lunatic Fringe to explain his role in the spread of this conspiracy theory and to once and for all debunk it!
He walks us through what went wrong and how we might find a way forward in Adorno and the Frankfurt School’s study of the Authoritarian Personality. Martin’s new essay will be included in a collection forthcoming from Verso.